Keep your posts short enough to retweet. Retweets are the only to get noticed by people who don’t follow you. Therefore, you must make it easy for your followers to retweet you. Keep your tweets short enough for people to add the RT symbol and your username (“RT @MichaelHyatt”). For me, that takes up 17 characters, including the space. That means my tweets can be no longer than 123 characters (140–17=123).
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